Cognitive And TPG Announce Jose Basa As Director Of New Product Development

Published 17th September 2007

Lincolnshire, IL – September 14, 2007 – Cognitive Solutions and Transaction Printer Group (TPG), subsidiaries of ATSI Holdings Inc., leading providers of on-demand barcode and transaction printers respectively, announced today the appointment of Jose Basa to the position of Director of New Product Development. Jose will be responsible for the leadership, coordination and successful execution of the new product development strategy for both Cognitive and TPG brands.

“Jose will be a valuable asset to the Cognitive and TPG team,” said Barry Knott, Senior Vice President Sales and Chief Marketing Officer. “His industry hardware and media experience make him uniquely qualified to drive our new product initiatives.”

“I’m excited to accept the responsibilities and challenges associated with these two leading brands,” said Basa. “Both Cognitive and TPG have a rich tradition of innovation and a solid foundation of technology and products on which to build. Their reputation for providing high-quality, rugged and ultra-reliable printing solutions to their respective segments are well known.”

Prior to joining ATSI Holdings Jose worked in various product management and marketing capacities for Printronix, Zebra Technologies and Superior Label. Jose earned his bachelor’s degree from Miami University and his MBA from the Lake Forest School of Management in Illinois. He will work in the company’s Lincolnshire office.

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