Avery Dennison Demonstrates Connectivity With Microsoft Biztalk RFID

Published 18th September 2007

Avery Dennison’s Printer Systems Division demonstrates seamless operation with Microsoft BizTalk Server 2006 R2 at worldwide launch events...

Avery Dennison (NYSE: AVY), Printer Systems Division, supplier of Monarch® products and services, (which acquired Paxar Corporation in June 2007), today announced it will participate in both Microsoft Corp.’s worldwide launch of BizTalk 2006 R2 held in Taipei, Taiwan on September 11th and the EPC Connect trade show held in Chicago, IL from October 2-4. Avery Dennison will demonstrate seamless connectivity between its industry-leading Monarch® 9855® RFMP printer/encoder, Monarch® 9855® HF RFID printer/encoder and Microsoft BizTalk Server 2006 R2.

Avery Dennison’s Printer Systems Division has taken a leadership role in developing UHF and HF RFID printer/encoders, item-level smart tags and labels, and compliance shipping labels for the retail, apparel, and consumer goods industries globally. Through Avery Dennison’s strategic relationship with Microsoft, users of Microsoft BizTalk Server 2006 R2 can now easily take advantage of Avery Dennison’s innovative printing/encoding capabilities, as well as its smart tags and labels backed by the unique Monarch Smart Label 110% Guarantee.

"Avery Dennison shares Microsoft’s vision of delivering the "Connected Enterprise" through RFID solutions that are cost effective, simple to deploy, and built on a robust, scalable technology infrastructure," said Rick Bauer, Avery Dennison director of RFID global program development, Printer Systems Division. "We are excited about combining our RFID capabilities with Microsoft’s software vision in order to provide our customers with the ability to connect real-time business processes and leverage intelligent RFID data."

"We are pleased to work with Avery Dennison to enable our customers to connect core business processes across applications, platforms, and partners," said Steven Martin, Director of the Connected Systems Division at Microsoft

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