BlueStar To Distribute Advantage DLX Desktop Barcode Printer From Cognitive Solutions

Published 5th October 2007

Florence, KY—October 3, 2007—BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility and RFID products, is announcing that it will be distributing the new Advantage DLX desktop barcode printer from Cognitive Solutions.

Offered in both 2-in. and 4-in. wide models, the Advantage DLX is now available in a new “anvil black” color to compliment today’s desktop computer color schemes. The 4-in. models are designed specifically for industrial applications such as shipping labels, parts identification and work-in-progress labeling. The DLX 2-in. models are perfect in applications where space is at a premium, but performance cannot be sacrificed.

The Advantage DLX is engineered with a metal frame and metal print mechanism for exceptional reliability and durability, and features a 32-bit processor and 16-MB of DRAM and Best-in-Class first label out speed—up to ten times faster than its predecessor, the Blaster Advantage. It also features: a 5-in. per second (ips) print speed; full connectivity including USB, Serial/Parallel, and internal Ethernet (USB Standard); a 2-yr warranty; and user-selectable firmware languages for easy integration into legacy printer applications.

“The DLX printer…is a great value for those who demand reliable performance from their label printer for years to come. We’ve improved the print and first-label-out speed and more communications and emulations for a printer that’s truly best-of-breed,” says Barry Knott, Senior Vice President and Chief Marketing Officer for ATSI Holdings (Cognitive’s parent company).

Mark Fraker, BlueStar’s VP of Marketing adds: “BlueStar is excited to add the affordable Advantage DLX label printer to our product mix. Its durability will contribute to the success of our customers.”

Company Profiles powered by ITReseller.com